B To C Database

From our point of view, investing in digital has always been the only alternative for companies that wanted to continue to be competitive on the market. Whether we want it or not, our activities are increasingly moving to the internet, and this has been happening, slowly, for many years now. Whenever we need something, be it a product, a service or even simple advice, we rely on Google. When a potential buyer takes this action, all the companies that are easily findable on Google will certainly have an advantage over the others. Perhaps this emergency situation from Covid-19 and the deprivation of mobility has turned on the light bulb for some companies that they have fallen too far behind in digital progress. Reflecting in broader terms, this is certainly a great opportunity for modern companies, but also a great obligation and commitment: investing resources, dedicating time and tracking the activities that are carried out.  As you well know, due to the Covid-19 emergency Taking ...

Managing corporate change is not always easy, understanding that your company needs a cultural change seems to be even more difficult. But what are the factors that prevent the company from making a change? Most companies focus on results but not on “how to achieve them” and what activities need to be integrated into their company. By thinking in this way, change is projected into the future. We become convinced that the company will only be ready for change tomorrow, and we begin to unconsciously practice an attitude: "procrastination". Postponing to another time, deferring, postponing a decision, thinking continuously without ever reaching a conclusion. Let's take an example that is inspired by a situation that we often see and experience: " a company that wants to turn its business around and start a web marketing journey ".  Maybe it's best to tread carefully and start with a social media business Procrastination in this case is made up of a series of st...

“ Data-driven ” is a trendy term in recent years, which joins other trendy words such as “disruption”, “pivoting” and “design thinking”. I have employed this term in the past to describe the growing imperative for many companies to put data at the forefront of their strategies, processes and decisions . More recently, however, I have started using the term “ data-informed ” instead of “data-driven” because there is a significant difference between the two concepts and what they imply. An often overlooked aspect of data: context Think about booking a holiday: you saw the photos of the place, you read about it, you took note of some reviews, you discussed it with friends, you compared some places, you checked the price and you thought back to your previous holidays…then you booked. You just did NOT use data like flight time, distance to the airport, or star ratings.  Getting lost in the amount of data You looked up this data and combined it with everything else! So the data informed ...

 The current year is almost coming to an end to make room for 2022. In 2021 the world of social media marketing was more active than ever, a fact that outlines an increasingly digital path for companies. For all the reasons we now know, 2020 was the year that actually revolutionized the way we communicate, making strategies considered reliable until a few months earlier obsolete. But the race doesn't end here. Digital is an extremely revolutionary world, in particular the branch of social media marketing where in 2022 new trends will take hold in our daily lives. But be careful, every new thing that comes from the digital world must be interpreted and analyzed to understand the real opportunities of your company. But let's immediately find out what the main innovations of the coming year are. TIK TOK CLIMBS THE SUMMIT TO TAKE FIRST PLACE In 2022, TikTok will take over all other competitors, becoming the most widespread social network platform in the world. But does this mean we...

 Are we close to a small but big turning point? We'll see, but we're definitely going in the right direction. We have always been attentive to sustainability issues because, in a certain sense, we strongly believe that changing the company direction towards a sustainable process necessarily involves corporate innovation! Standing out from the crowd by ingenuity in the research and design of sustainable processes and products can be the true path to business success! Sustainable gestures and initiatives are becoming a common heritage. It is therefore important that a marketing strategy includes these aspects, even more so if we are targeting an audience such as Generation Z or Millennials who prize sustainability and customization.  The date is Friday 14 January 2022 Since when will it no longer be possible to buy disposable plastic in Italy? . From here on in Italy there has been a stop to single-use plastic. What single-use plastic is banned? The disposable plastic subject to...

Our purchasing process has undergone a great change in recent years, but perhaps even more so in recent months; undoubtedly influenced by the spread of digitalisation . From consumers, who passively suffered the commercial influence of brands, we have become Prosumers . What does the term prosumer mean? The term has origins in the 1980s when Alvin Toffler in his book “The Third Wave” spoke of a new way of consumer. The word Prosumer is a portmanteau (from the Greek κρᾶσις = mixture, mixture), that is, a fusion of two consecutive words into a single word: Producer (producer) and Consumer (consumer).  In essence, therefore, the Prosumer is a co-producer Consumer In this article we see how the figure of the consumer has evolved and how to intercept their purchasing intentions. You may not know it, but you are a prosumer too! You've probably never thought about it until today, but you're certainly a Prosumer too . If before purchasing or evaluating a product you informed yourself a...