B To C Database

We're used to thinking of influencers as celebrities . But that’s not the case, and let’s be honest, even semi-unknown people can be classified as influencers under certain circumstances. If you are curious about this topic, continue reading this article!  The term influencer marketing encompasses all those communication and sales strategies that usually involve recommenders who, after testing and judging a brand, are able to communicate to their followers how good or bad the brand is. This is a special marketing technique based on word of mouth, relationships and the ability of certain individuals to influence the choices of a specific audience. Nowadays, with the help of modern technology Those who were once defined as “opinion leaders” have transformed into true professional influencers, able to communicate with their audiences in a highly credible, personal, transparent, direct and measurable way. If we think about it, when promotions are conveyed through traditional channels (...

How many times after purchasing a new item of clothing have you taken a photo of yourself to show it to the world of social media? Or, you've probably seen a video on YouTube where a product was unboxed. Whether you know it or not, both of these examples are user-generated content, or simply UCG. Do you already know what we are talking about? If you have any doubts, continue reading the entire article and you will discover: – What is User-Generated Content; – What are the benefits of user-generated content in your campaigns; – How big and small brands leverage UGC. What is user-generated content? User-generated content (also known as UGC or User-Generated Content) is original and brand-specific content, created by users, and published on social media or other channels. Consumers also become producers of content Making the promotion of products and services more exciting and authentic, precisely because it is carried out directly by consumers. UGC comes in many forms: - Images - Vi...

There's a sale going on right now – you can view it from your phone.” We all buy things online, but have you ever bought something while watching a live online video? Imagine taking a digital “walk” through a store, virtually interacting with other shoppers, watching the business owner present the products. If you're interested in purchasing, all it takes is one click to make it yours: you're imagining shop streaming – the convergence of e-commerce and live streaming. Shopping lovers, get ready for a retail adventure you've always dreamed of! Are you trying to understand what the difference is with the video shopping we see on TV?  This new “formula” is more engaging More social and above all more real than pre-recorded TV shopping videos. Shoppers buy goods not only from entrepreneurs but also from celebrities or people they know – from lipsticks to toothpaste – on video, in real time. According to Forbes, live streaming builds more trust with customers, who see the st...