B To C Database

 These are just some of the headlines we've seen on social media. However, let's try to understand together what happened in these days full of posts and articles on the subject. Meta has announced to withdraw Facebook and Instagram in Europe: is this a bluff? To tell the truth, this false alarm was triggered due to an incorrect interpretation of the document sent to the SEC (Securities and Exchange Commission), the supervisory commission of the American Stock Exchange, guarantor of the market. “We will no longer be able to offer some of our most important products and services, including Facebook and Instagram, in Europe, which would materially and adversely affect our business, financial condition and results of operations .” This is the phrase that led to the fear of stopping some products in Europe due to the new privacy rules.  Meta has already widely denied the possibility of closing Facebook According to the US company, which recently changed its name to Meta, the abili...

Does smell affect the buying process? Among our senses, smell is the one most likely to trigger emotional and irrational reactions, and it is also the one that has the greatest impact on our memory. By associating your fragrance with your brand, you can deliver an engaging experience. When customers are exposed or exposed to that specific scent, they have a clear and immediate memory of the brand. Therefore, perfume imparts uniqueness to the product and increases brand recognition. Smell marketing is an effective and very important tool in the process of creating and defining your brand and corporate identity. This marketing tool is used by companies in different industries such as restaurants, shops, hotels, museums, transportation, etc. to stand out and be recognized by consumers. What does scent have to do with brand creation? Very very indeed! Smell stimulates the most irrational parts of people, prompting them to take action and feel emotions. In fact, there is a direct relationsh...