Live shopping, Live Commerce, the new e-commerce trend
There's a sale going on right now – you can view it from your phone.” We all buy things online, but have you ever bought something while watching a live online video? Imagine taking a digital “walk” through a store, virtually interacting with other shoppers, watching the business owner present the products. If you're interested in purchasing, all it takes is one click to make it yours: you're imagining shop streaming – the convergence of e-commerce and live streaming. Shopping lovers, get ready for a retail adventure you've always dreamed of! Are you trying to understand what the difference is with the video shopping we see on TV?
This new “formula” is more engaging
More social and above all more real than pre-recorded TV shopping videos. Shoppers buy goods not only from entrepreneurs but also from celebrities or people they know – from lipsticks to toothpaste – on video, in real time. According to Forbes, live streaming builds more trust with customers, who see the stream presenters as experts. Live streaming shopping (or simply live shopping) has taken over e-commerce in China, fusing established shopping models like Home Shopping Network with live video, content marketing and influencer marketing. In other words: entertainment. What exactly is live streaming shopping?
Promotions only last until the live stream
Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time. As mentioned, live streaming shopping is a lot like home shopping channels, in that viewers can tune into these channels, see what's on sale, and purchase immediately. But livestream shopping adds some twists. For starters, live streaming shopping is – well! - live. Rather than uploading pre-recorded shows as television shopping networks do, live shopping hosts sell their products in real time..
Shoppers can trust that they are seeing
Live platforms provide the authenticity that modern shoppers crave. There is no video editing or Photoshopping. exactly what they will get. They watch presenters use, wear or test the products they are promoting. They see real people telling real stories about real products, which motivates them to buy. It is also highly interactive content.
Users who tune in can leave comments or ask questions, just like on Facebook Live. Live streaming shopping levels the concept of influencer marketing, as the presenters are a mix of celebrities, models, micro-influencers and large companies who want to promote their products (or someone else's products). For the buyer, live shopping is quite simple. You join the platform of your choice, then watch the live streams that interest you.
The current options are almost endless
With traders doing everything from opening oysters to reveal their pearls to following farmers as they pick strawberries or harvest honey. Some live streaming marketers play video games on camera, while others rely on crazy antics like eating a mountain of food to stand out from the competition. If you find something B To C Database you like, you can take advantage of the "see now, buy now" approach that has made this new way of shopping so successful. Some merchants clearly offer a discount if you purchase during a specific period, hoping to stimulate increased sales.
Sellers Live Shopping For sellers who want to enter the world of live streaming shopping, the process is a little different. Platforms like Taobao charge commissions on each sale, usually between 2% and 5%. But to start live streaming on Taobao, you need to gain at least 40,000 fans. In other words, you can't just open an account on the platform and start live streaming.
There's also competition to consider
which forces sellers to focus more on selling something unique or making themselves memorable. You can also try the route of influencers who promote the products of other brands and receive a commission on each item they sell, creating the opportunity to generate the notoriety you need to enter networks like Taobao. Live streaming services have already gained traction, but now they are starting to evolve.
Even the ever-present Amazon has launched its “ Live ” product. Brands can use the Amazon Live Creator app to produce live streaming videos that help shoppers discover the brand, show their products in action, and drive sales.
Customers Livestream viewers are traditionally men
But women are leading the way with livestream shopping, making up more than 80% of viewers. Generation Z and Millennials are known consumers of content and comprise the majority of buyers and hosts, typically between the ages of 20 and 35. This factor shouldn't be surprising, given that a recent Accenture report shows that over 70% of Chinese Gen Z consumers prefer to purchase products directly from social media, compared to a global average of 44%.
Remember, this is the generation that grew up using social media and other modern technologies. They see it as part of their daily lives, rather than something new and cutting edge. Shop streaming is not a passing fad. It will fundamentally change the way brands sell products and connect with customers. By fusing e-commerce with live streaming, brands will have the ability to win over future customers and write a new chapter in their business. The earlier your brand gets involved, the more returns you will see.
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