Goodbye to Meta in Europe: is Facebook really closing?
These are just some of the headlines we've seen on social media. However, let's try to understand together what happened in these days full of posts and articles on the subject. Meta has announced to withdraw Facebook and Instagram in Europe: is this a bluff? To tell the truth, this false alarm was triggered due to an incorrect interpretation of the document sent to the SEC (Securities and Exchange Commission), the supervisory commission of the American Stock Exchange, guarantor of the market. “We will no longer be able to offer some of our most important products and services, including Facebook and Instagram, in Europe, which would materially and adversely affect our business, financial condition and results of operations .” This is the phrase that led to the fear of stopping some products in Europe due to the new privacy rules.
Meta has already widely denied the possibility of closing Facebook
According to the US company, which recently changed its name to Meta, the ability to process user data is necessary for its business. European regulatory laws introduced to protect user privacy have partly compromised this profiling possibility, which is the basis of the company's business model. Although all this could destabilize their interests, Meta has already widely denied the possibility of closing Facebook and Instagram in our country. The motivation is simple: Europe makes up 15% of its users, so would it be worth abandoning a market of around 500 million users ? Absolutely not. The official denial then came from an article published on their website «Meta.
Is Absolutely Not Threatening to Leave Europe
What is certain, however, is that Facebook, for the first time in 18 years, has achieved a decrease in active users of 1 million. It seems that the preferences of the new generations are starting to make themselves felt, moving to Instagram or TikTok. Be careful though! This does not mean that all companies now have to migrate to these other channels, in particular it is necessary to evaluate whether following the current trend is profitable for your business. We talk about it specifically in this article .
What if Social Media really shut down? Where would all the efforts made up to now end up? Have you ever tried to ask yourself what could happen if Social Media really shut down overnight? Well for most people it would be a tragedy: just think of all the holiday photos posted and not saved on the PC or printed. But the biggest problem would not only be for private individuals, but for companies.
All the content created in Facebook's 18-year history
If not shared on other platforms, would be lost. Years and years of analysis, data, planning and strategy will vanish in a second. Building your brand using only and exclusively Social Media is "dangerous". It is true that we have countless social platforms available (Facebook, Instagram, Twitter, TikTok and much more) that allow us to create captivating content, but we must always remember one fundamental thing: we are only guests on third-party spaces. This is why it is absolutely necessary to have a website even though we are in the era of social networks. On your website you are the only landlord and the property is yours, Zuckemberg and his team will not dictate the rules of the game but only you will decide the guidelines. A website represents a digital business card, where people have the opportunity to get to know you and your brand.
If your business requires it, you can also set up a section to sell products
It is an element of uniqueness and helps you stand out from your competitors. On social media it is true that you can customize the graphics, but the layout of the page is the same for everyone. Your website is the key to differentiating yourself and showing your identity online: you can tell who you are, who your team is made up of, your values, your services and above all you can create a blog in which to forever embed your your contents. . You can give voice to your brand without having to follow other people's rules.
On social media everything is ephemeral: stories last only 24 hours and posts only a few hours, plus a post published two years ago is unlikely to be seen by those who have recently arrived. Furthermore, it is essential to analyze the data well to avoid publishing an infinite amount of content and risking a progressive decline in the engagement rate. A blog, however, is different: those who come to your site can easily scroll through the timeline of your articles and be struck by old content, a timeless topic. In this article we delve into the importance of having a blog.
Social pages must work to generate traffic to the website
With this we obviously don't want to say that we aren't present on social media, indeed we have talked about their importance in several articles, but we want to reiterate the concept that they must be integrated into a broader strategy. ; they are essential for building a strong reputation that arouses curiosity and encourages users to come to the site, where they then actually make a conversion: purchase, subscription to the newsletter, request for information, etc.
These two tools must work in synergy, because even just having a nice website and not conveying it to the places where your customers spend most of their day makes no sense. A love odi et amo: and what would you do if social media really disappeared? Let us know what you think below the post we published on our profiles!
Stop posting on social media!
Do you want to use social networks the right way? The first thing to do is "learn" the language of each of them. 8 or 9 years have passed since this B To C Database image appeared on the web. The capacity for synthesis of this photograph is extraordinary. If you have some white hair you will surely be smiling when you read the names of social networks that have now disappeared (did someone say Google+? Last FM.
How Facebook had changed the way we talk
14, I read a CNN article about how Facebook had changed the way we talk. Go back in time and try to stop a person and say “You are beautiful. I'll tag you so I'll get lots of likes”… she would have thought you were crazy. “I like” becomes a noun, a verb and who knows what else. Instagram hearts are collected as a measure of engagement and popularity . Everyone likes to feel popular ... and deep down I think it's right because it increases self-estelong as any lack of popularity doesn't become a psychologist's pathology). But let's get back to the main topic. What and how to post on social networks to help your company gain notoriety?
All it takes is a Google search like "social media post ideas" to be flooded with advice. Some valid, others flat and not at all innovative, perhaps mediocre, predictable and copied. Let's make an effort and try to move forward. Why are they called social networks? Because they "host" people and communities. Then there are also companies (made by people) that promote their services (at least Mark and company can monetize something). I'll try to provide a slightly different point of view and recommend some types of posts that you could at least try to approach.
You also have to sell your people
The bottom line is that you don't always have to sell your product or service. You also have to sell your people, yourselves, your humor, your empathy and why not also the love for what you do. Password: authenticity. BEHIND THE SCENES Behind-the-scenes content tends to feel more authentic and human . They can help establish trust with your audience. This type of personable content creates a sense of transparency, making the content more credible. SHARE A JOKE Humor and laughter are lifesavers. Wind chimes that lower stress levels .
WORKING HOLIDAYS OR OUT OF OFFICE TRAINING
People love to mix with other people who appreciate humor. It's the same reason we get involved just by seeing another person laugh. PERSONAL STORIES Stories have a way of attracting attention that is completely different from a narrative made up of text or figures. They communicate and give the opportunity to strengthen and shape the opinions of the "viewer". SHORT VIDEOS They have crazy engagement potential . They tend to capture attention because our brains are drawn to movement. No! Stop... don't outshine me with your company presentation video. Please watch the video below (spoiler: the live broadcasts are videos). You are human. Do you love free time, enjoy life and also organize unconventional "training" days? Tell everything. Photograph everything. Intercept smiles, happiness. You will convey an astonishing sense of serenity and confidence .
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